It’s not cold calling. If you hate cold calling like I do you’ll be relieved to know this isn’t about making a single cold call.
Your most powerful marketing weapon. Michael Maher, Author of the 7 Levels of Communication breaks it all down and gives relevant tips to help you cut through the B.S. of all the things real estate agents think they need to do to build and grow a thriving business. We’re working it at the core level here.Before I began this interview my mind raced through all the things that could encompass the most powerful… I had my own list but the one that comes through the interview is the one that makes the most sense. That sparks energy, creates an AHA moment!
First and foremost understanding who you are communicating with and catering to their need of communicating in a style they enjoy. Understanding the personality style is key in knowing how your clients like to communicate. Your clients will engage with you better and you will be more powerful than your competition…
Advertising is the absolute worst way to engage and create relationships. We go in depth on the 7 Levels of Communication and in particular the Influential Era… It’s no longer going to be information. Everyone has information. Influence is where we are headed.
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About Michael Maher:
He wrote the book, (7L) The Seven Levels of Communication: Go From Relationships to Referrals. It’s written in a story format about a real estate agent and how he transforms his business from purely advertising to based on referrals and relationships. There are over 108 referral generating strategies in the book!
One of the top real estate professionals in the country has written a book that details how he became “America’s Most Referred Real Estate Professional”. In (7L) The Seven Levels of Communication, Michael J. Maher tells the inspiring story of real estate agent Rick Masters who is suffering through a down market when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Step by step he learns to change the way he interacts with his clients and begins to focus on people instead of numbers. Yet with each new success comes a new challenge and Rick soon realizes that if he is to fully utilize the lessons of the (7L), he must be willing to change himself as well as his business. He soon learns, however, that the rewards for doing so are far greater than he had ever imagined. (7L) shows Rick how to build a more profitable business and a more fulfilling life in the process.