Ryan Zook, Founder of Dwellus joins us. Dwellus is a different kind of brokerage and is part of the KW brand. He came to the company just 2 years ago with a new brand, a spin on “dwell” and “us”. In 2013 they took the company from $30m in production to $85m in volume with just 15 agents on board.
The focus is their marketing and making an impact when competing with listings. They believe they’re marketing package is number one in their market. They follow an “Amazon” type of streamlined system when a new client comes in directly integrating the marketing team into the process of cultivation of a listing. Single property pages are developed and the SEO strategy implemented before the listing goes live. This, in theory, gives them higher placement with the listing than the 3rd party syndicators. Single property page is part of their website with a dedicated URL. This is the head start they give themselves in marketing so the traffic goes to them.
They’re also doing 2 and 3 dimensional floor plans. You tube videos are combined with an SEO strategy. Once these process are complete the material is turned back over to the agent and the standard print materials are sent out with the single property page information. The turnaround is fast and efficient.
One of the features they are using on their site resulting in 10-15 closed sales is the “Live Chat” feature. They are working with Virtual Results who consults for their company and handles the live chat feature for the company.
Ryan is one of the youngest top producers and was recently featured as one of the 30 Under 30 in Real Estate.
Insider share: The floor plans are produced via PunchHome Design and Suite software. Little bit of a learning curve, staff now can do a 5,000 sq ft home in a few hours. Runs $100 at Best Buy. No one in the industry is doing 3 dimensional renderings.
Born and raised in Northern Virginia and a graduate from the University of Virginia with a B.A. in Psychology and Spanish, Ryan Zook has demonstrated a strong professionalism and a devoted work ethic that will help you when making one of the biggest decisions of your life. He has an entrepreneurial spirit and started his real estate career after graduating college.
In 2007 and less than five years in the business, Ryan was recognized as REALTOR Magazine’s “30 Under 30,” a national honors given to 30 of the top real estate professionals under 30 years old. He has been ranked in the Top 1% of residential sales in North America by Realty Alliance and is recognized as a Lifetime Member of the NVAR Top Producer and Multi-Million Dollar Sales Club. Ryan has been featured in REALTOR Magazine (2007, 2010) and NVAR’s Update Magazine. He was recently cast on HGTV’s “House Hunters.” Ryan holds his Associate Broker’s License in VA and DC, as well as his Graduate of Realtor Institute (GRI), Accredited Buyer Representative (ABR), Certificate of Internet Professionalism (e-PRO), and Certified New Homes Sales (CSP) designations.
In 2012 and after almost 10 years in the business, Ryan joined Keller Williams Realty and helped start the award-winning “Dwellus” brand. Ryan’s vision of The Dwellus Group is a team of hardworking realtors collaborating together to redefine the concept of full-service realty. The Dwellus Group’s innovative marketing strategy and commitment to excellence has propelled them to one of the top teams in Northern Virginia and the DC Metropolitan Area. They are currently ranked in the Top 20 nationally with Keller Williams Realty, which is the #1 real estate brokerage in North America! Ryan was asked by Gary Keller to be a guest speaker at Keller Williams’ Mega Camp in Austin, TX, where he shared the Dwellus Group marketing strategies with 12,000+ KW agents.
Ryan lives by the expression “work hard, play hard.” In his spare time, you’ll see him on the golf course, wakeboarding at the lake or enjoying photography. Ryan also enjoys getting involved with different local charities. He has hosted charity golf tournaments and benefits on behalf of the Childhood Brain Tumor Foundation and the Southeast White House mentorship programs and launched the “Captain Dwellus” campaign benefiting Children’s National Medical Center. Ryan lives in Loudoun County with his wife and three boys!