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Generating email conversations is the primary goal with email marketing. If your content is compelling enough, the conversation is your reward. With email open rates just 19.7% last year marketers are working harder than ever to determine what compels people to read and not delete. The landscape has changed drastically with email marketing. People bombarded with spam and even legitmate email feel compelled to delete any and all emails they feel are irrelevant prior to getting out of bed first thing in the morning.
All is not lost. Email still has tremendous value if you understand the strategy and purpose of sending the message.
We take on the challenge of communicating effectively with your prospects and the consumer and discuss how to make emotional connections with your contacts. If you send email and don’t get anything back, your strategy is ineffective. Open rates are huge.
Drip campaigns have made the population immune to messaging effectiveness. The goal needs to be, not simply to send out an email, but to create a connection, establish dialogue, elicit some emotion and create a conversation.
A little about this episodes guest:
Dan Stewart is many things. A CEO, a leader, a serial entrepreneur & a problem-solver. The co-founder of Happy Grasshopper, Dan knows the path to sales success lies in building relationships and in authentic human connections, not pre-packaged e-dreck. Dan knows the way to be awesome. More than that, he wants you to be awesome, too.