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Erica Campbell Byrum, Homes.com & ForRent.com ‘s Social Media Director gives us the down low on how she creates buzz on social by creating brand ambassadors. We take a look at your options for building buzz with promotions and contests regardless of the size of your budget.
The many steps in putting together a strategy for your promotions are revealed.
Ideas on contest or promotions… Fashion & automotive, food and wine, Mashable, Vespa, Coca Cola… Look outside the industry. Applies a smaller scale. Research people who have won awards… Webby Awards is a great place to look.
You’ll hear about an internal crowd sourcing project on summer stay cation to build content. They had a lot of success learning about lifestyle, interests, different cultures etc… Had over 1,000 submissions just from their employees. They had an opportunity to feel part of the culture, it was low maintenance and it was a lot of fun. They also have been able to curate content in such great degrees that it’s led them to publish an ebook and a whitepaper based on one of their most successful campaigns via Pinterest.