Episode #87: Storytelling for Brands with Eric Bryn

Are you enjoying the podcast? Make sure to leave a review on iTunes. Every comment is appreciated.

We begin with “The Buzz”… How do you recruit? Are you out there slamming thousands of prospects with form letters or specifically identifying recruits who fit your business profile and not just looking for the shooting and plummeting stars? Consider retention. At what level are you sacrificing the mass of consistent producers for the single star performer? We take a look at a different perspective.

Eric Bryn who is also an IP attorney, gives us his take on Storytelling and lacing brand stories with different aspects of creative strategy and thought. Insight into the brand “Fret Twelve” a signature guitar in which the artist is the prism. They explore blues, rock, country, metal and more… The artist as a prism supports the artist and nothing happens without them in the process.Supporting them by uncovering opportunities & their management as well as providing rewards and royalties back to the artist. The stories are rich with the musicians start, progress and where they are today by getting to the heart of where the artists are.

He also talks about the digital and social promotions coinciding with these core stories and narratives. It’s an interesting take that really gives you food for thought when you look at expanding a basic story into a multi-faceted dynamic, living breathing process.