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First Up it’s The Buzz: I sound off on the competition. How they make us feel, operating from a place of fear and the opportunities presenting themselves when you hit this landscape head on. We address the wealth of opportunity in building complimentary tribes/partnerships.
Jay Baer, recently published his book Youtility, touted as one of the best marketing books available for business. We talk competition, “Rising tides lifts all boats” “Today’s competition is tomorrow’s business partner”, says Baer. He is a digital marketing strategist operating digitally for the last five years. His company, Convince and Convert focusing is digital strategy and marketing consulting services. “The goal is not to be good at Social Media. The goal is to be better at business, which includes social media. ”
Practical applications to case studies and discussions about Angie’s List, Charmin and more with overviews you can relate to are included in this interview.
Baer also describes how he found his agent, bought a home site unseen in a town he’d never lived before. It’s a remarkable journey.