Michele Serro is not a stranger to start ups, she already has success x 2 under her belt. She was an associate partner of IDEO in NYC a design company and started Doorsteps, recently acquired by Move,Inc in an effort to “humanize the home buying/selling process”. We’ll catch up with Michele and learn more about how her life has changed since the acquisition, how design plays an ongoing role in her career and what is next for this innovator. #design #realestate #startups #entrepreneurship
What you will learn:
1. More about the entrepreneurship skill set required to create a company primed for acquisition.
2. How design permeates much of what Michele does and why it’s important.
3. How she’s taking things to the next level with Doorsteps.
About Michele Serro:
Michele Serro is the founder and CEO of Doorsteps and creator of Doorsteps Swipe, powered by realtor.com. Doorsteps.com allows homebuyers to make smart decisions on the path to homeownership. A former opera singer, Michele has spent a majority of her career as a design consultant, before turning her sights and passion on changing the way that people find, buy and own homes. Michele is fascinated with finding better, more human-centered ways to harness the internet to support people through major life events. Recently, she was an Associate Partner at IDEO, an innovation and design consultancy, and co-founded the NY office. She is a graduate of The Juilliard School and Indiana University.