We’ve become a society of content creators, blog post generators and seem to be in this endless scramble to curate. The time and effort it takes can be excruciating if your trying to run a business, generate income and live a life of purpose.
This episode gives us a viewpoint we don’t often hear discussed. What if you take the content you’ve already built and posted, and re-write it? Update it? Add copy from another writer (giving them full credit, always!) that enhances and expands the meaning, improving the context, while strengthening the original message? We’re talking about making blog posts better overtime and republishing, but in a way that improves their value to your community.
Take another look at your curation strategy. Are you curating to post and then looking for the next piece to curate? This churn and burn mentality is not only time consuming. It’s simply not a smart way to operate. When you curate for a channel like Twitter, one post is generally not going to hit the audience you need to. Find out how to get more traction from you posts, more eyeballs and create content that’s relevant and meaningful to your audience.
We also look closer at Google + and the huge opportunity for building community there.
All this with Rebekah Radice of Rebekah Radice.com . She’s an enthusiastic social magician who gives you insights on tools & strategies for social & marketing. A few of her favorites are Buffer, Sprout Social, and Hootsuite. Analytics to look at and whys, a bit about her A/B testing and more about working the curation game to your audiences advantage.
There’s a lot of great information here, so settle in, hunker down and have a good listen.
Rebekah Radice is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 20 years, with a focus on all things marketing.
She trains business professionals on how to use social media strategically, allowing them to maximize, prioritize and monetize their online efforts.
She works with small to mid-size companies, helping each one build winning teams, brands and businesses. She has headed social media campaigns for companies such as Better Homes and Gardens Real Estate including a comprehensive marketing plan that spanned multiple social channels over an extended period of time.
She was recently voted a Top 100 Real Estate Leader by Inman News and one of the Top 40 Social Media Professionals of 2013.
She is frequently recognized as an industry thought leader, spending much of her time speaking, training and working directly alongside businesses to improve their current social media and overall marketing strategy. Follow her @RebekahRadice and visit her on the web athttp://www.rebekahradice.com