Marketing Strategy & Visual Design… The foundation of which the world sees our companies and often us as individuals. How you articulate your message is extremely important. Not only through the verbiage, but also visually. What is your core foundation? How do you articulate that to today’s consumer? Today’s guest began in visual design and the passion he has for that has played well into his real estate business. Leighton Dees is the CEO for BHG’s Oracle Real Estate and he’s here to share his expertise on marketing strategy. #marketing #strategy #design #visualdesign
What you will learn:
Structure follows strategy… not the other way around.
Marketing is no longer a solo department in companies, it’s at the “seams” of all business functions now.
How to organize before you re-organize.
About Leighton Dees: As a marketing strategist & graphic designer, Leighton’s passion is focused around constant innovation of that which influences and connects with the hearts and minds of real estate consumers. Founding several companies on and offline, Leighton Dees is an Internet & real estate entrepreneur whose purpose is to keep his companies at the forefront of where technology and real estate converge. In 2011, he joined the forces of the Better Homes and Gardens Real Estate brand with his own firm, Oracle Real Estate. Inman News named him one of the 100 Most Influential Leaders in Real Estate and in 2014 awarded his firm the “Most Innovative Brokerage” Inman Innovator Award. Understanding that excellence is obtained by design, not by default: he continues to build his endeavors on understanding the immeasurable value of a relationship.