Story. It’s the magnet that attracts us. By tapping into emotions visually you connect. In real estate it’s easy to be visual, but the magic comes through when you connect directly with people. You do that through experiences, often mutual or related that others recognize in their own lives. #realestate #storytelling #marketing
What you will learn:
1. How to go beyond just “the facts” to telling a great story to clients.
2. About a suite of visual storytelling tools that will help your marketing.
3. How to help present yourself more effectively to existing and potential clients.
About Hillel Cooperman:
Hillel Cooperman worked for Microsoft from mid-1997 to late 2006 as a program manager, a product unit manager, and all the positions in between. While at Microsoft he helped ship Internet Explorer for the Macintosh, several versions of MSN Explorer, and the Windows Vista User Experience. Hillel built the user experience discipline in those organizations to a level of expertise and accomplishment that helped deliver a new level of polished and usable products from Microsoft. After the Vista user experience had been conceived and designed he founded the team that incubated and released several versions of Microsoft Max.
In 2007 after leaving Microsoft, he co-founded Jackson Fish Market, a software design firm, with his partner Jenny Lam. Their clients range from Fortune 100 companies to small startups. Hillel’s latest creation – Slide Bureau – helps Real Estate professionals create and share polished, gorgeously designed, marketing materials.