The consumer is evolving and transforming their expectations of #realtors and how they do business when purchasing real estate. Staying ahead of the curve or at least on pace with the consumer is critical to staying relevant.
Redfin has changed the business model from commission to salary when talking about agents and brokers. It takes away the pressure for agents to convince a buyer they need to buy and by the same token convincing a seller they need to sell. It gives those agents a more secure playing field to give the right advice without a thought or care to the commission. We’ll find out what the consumer perspective is on this business model, what the real estate landscape is doing to understand it and compliment it and what the future holds for Redfin and their consumer centric business model.
We’re also going deep on the tech side here. Redfin recently introduced 3D and are heavily focused on technology to improve the experience with their brand. Karen Krupsaw, VP of Real Estate Operations joins us. #strategy #realestate #consumer #technology
What you will learn:
1. A better understanding of the Redfin model.
2. What technology is available to agents and home buyers/sellers.
3. Where real estate technology is headed next.
About Karen Krupsaw:
Karen Krupsaw oversees the home-selling business at Redfin nationwide and is responsible for the company’s East Coast operations, including revenues, hiring, customer service and expansions into new markets. Karen was hired in 2009 as the Washington DC Market Manager and stepped up to the role of East Coast Regional Director in 2011. Prior to Redfin, Karen spent 15 years working in the home building industry, leading the growth of large sales organizations and overseeing company-wide marketing strategies. She served as Vice President of Sales and Marketing for Bozzuto Homes and previously for Renaissance Housing. Karen graduated from Boston University’s School of Management with a degree in Finance.