Reinvention. It’s taking something that’s not working and revitalizing it or completely turning it inside out and creating new. But what if you have a solid name in #realestate, an established #brokerage & brand, that, after 30 years simply needs a good makeover from the inside out? In many cases we encounter brands that have lost their luster, gathered dust, or simply aren’t attracting the client base they used to. The common theme being what worked in the 10 years ago no longer appeals to the customer, the #agents or #realtors who serve them today.